Marketing You Can Measure

We’ve got the systems to measure results and the commitment to achieve them. Tracking results is both a feedback mechanism and a way to document results.
Our assessments, marketing monitors and scorecards help you to track and document where we are on each phase of a project. And, once tools and methods are in place, we track the results and define the actions that need to be taken to refine the program. Some of the benefits you realize are:

Planned Success
Our strategy and tactics evolve through a time tested process: a 10 step Marketing Action Plan that involves a marketing audit, individual meetings with key stakeholders, market research, positioning definition, and milestones with a road map to reach them.

Smart Performance
The combined experience of the INFORMA Group partners combines research and teaching focused on how to bring accountability to the task with Outcome-based Marketing (OBM) methods. Through proprietary planning and measurement methods, we develop and execute programs that achieve outcomes.

Peace of Mind
You get a one-to-one relationship with a Senior Marketing Associate whose goal is to realize your outcomes. They coordinate every creative person, supplier, budget and deadline on every plan, web site, ad, public relations assignment, CD, brochure or anything else it takes to inform the world about your company’s value proposition. A person you can trust to worry so you don't have to.

Professional Approach
We have everything you need to succeed. Strategists to help you plan and budget, creative teams to design and write, media relations specialists to promote and Senior Marketing Associates to make sure it all gets done - all under one roof.

Growth Specialists
We specialize in working with businesses that have a compelling need to maximize revenues, create and implement strategies for growth and leverage an existing asset base. This includes companies that are entering new markets, experiencing new competitive environments, introducing new products to the market, leveraging early-stage growth success into sustainable growth and implementing post merger/acquisition strategies.