The Marketing Performance
Series is a dynamic audio collection of
presentations from industry leaders that
promotes the use of proven marketing principles
and techniques that produce
results and profit.
The first of this audio series,
7
Simple Principles of Marketing Leverage
Produce more profit with less expense
is a presentation by Dan Droz,
INFORMA co-founder, a nationally recognized
marketing expert, and a seasoned entrepreneur.
This program, first presented at the fifth
annual Entrepreneur’s Conference held
at Duquesne University, outlines the basic
principles of profitable marketing and introduces
seven levers of profitability including:
| •
|
The Problem
Principle: Sell solutions, not
products |
| •
|
The Value Principle: Frame
your message
based on value |
| •
|
The Appearance Principle:
Looking good can be very good |
| •
|
The Appearance Principle:
Looking good can
be very good |
| •
|
The Media Principle: Choose
low cost methods
of communication |
| •
|
The Elephant Principle:
Third party
endorsement gives you an edge |
| •
|
The Sales Principle: Selling
should be
systematic and sequenced |
| • |
The Contact Principle:
Keeping in touch can
keep you on top |
For a limited time INFORMA
is providing a complimentary copy of this
outstanding and practical guide to marketing
success.
Contact us at 412.338.1818
to order your copy, in either CD or cassette.
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